The State of the Specialty Food Industry report published in March by the Specialty Food Association is a great read. We refer to it here when we are noticing market packaging trends – we happen to be members of this great association and we know their information is solid. You can download it here: https://www.specialtyfood.com/news/article/state-specialty-food-industry-2017/.
What can we learn from this report? Well, for one thing – sales in this sector are strong – up 13.1% last year versus barely 2% for all food sectors. So folks like quality, good-for-you, healthy foods. And to emphasize those points, you need quality, good-for-you, “healthy” packaging. Just as some thought and care go into carefully crafted foods so does that same process affect packaging. It begins with design and there we can offer customers a great service. Our Creative Services Team has made a name for themselves in the specialty food sector. Just look at some of our success stories here: https://www.cartonservice.com/success-stories/.
Many of these customers relied on our team to first produce a structural design for their product. Whether we designed a gable-top carton for cookies or a foil stamped folding carton for candy or a see-through panel for a snack item, our Creative Services Team will consider all the parameters of your project – function, cost, messaging. Next comes the graphic design. Our group produces, for the majority of folks, the first mockup free of charge. You can use this for retail line reviews, special sales presentations, board meetings or whenever you need to show a visual of proposed packaging. Additional comps can be prepared at a very nominal fee – much less than you might pay an agency or design firm. And our team has the same experience but they are focused laser-like on packaging and what is possible. Our goal is to give you as much billboard space as possible and then the strongest marketing of your product that can be provided.
So if you need a mockup free of charge, contact us here. You can tell us what kind of mock up you need (even if it is not a gable-top) and we will get in touch with you to produce a packaging design that will help your specialty food product see some growth!
