Food packaging design strategies should include the box structure, the print finishes, and the design itself. Shape, size, design, material and function all matter. If the shape of your custom boxes and packaging allow a consumer to access their contents more easily and to successfully seal the product when sated, that one aspect of packaging can help with the sale. But it probably won’t be the only reason your product is purchased. It is the alignment between what your consumer wants and how you answer those needs – that is the strategy behind your packaging.
We all know that consumers do judge books by their covers. They immediately make a buy decision (usually in seconds) based on how well your packaging attracts them. Depending on your audience, these values can vary. For example, a millennial may seek out recyclable packaging materials. Graphic designs can be trendy, colors can be fickle, finishes can be pricey, so you want to consider how your branding comes through on your custom boxes and packaging. What you want to achieve more than anything a consistent brand image on your box packaging design across varying sku’s, across market and line segmentations, across retailers and across suppliers.
Whether you need a custom box design or whether you need a unique carton structure such as a gable-top carton printed on milk stock, you are wise to consider the range of your choices as you select a folding carton company. If your box packaging choice can also offer food packaging design, then you can combine your marketing team with theirs to achieve and strengthen your brand consistency. A partner who can offer true value will provide more than custom box printing, they will have the quality systems in place to help you manage your brand image, EDI systems in place to help you manage your ordering and inventory, the experienced staff on hand to help you get your product into big box stores with unique structures and designs.
On point marketing departments everywhere know the value of a true partnership with their packaging suppliers.